PRIVACY POLICY
Last updated July 29, 2026
The short version:you can play the whole game without an account. If you make one, we store your email, a coach handle, and the seasons you save — and your saved seasons are meant to be public. We use Google Analytics to see how the game is played, and we don't run ads. Email us and we'll delete your stuff.
Information you give us
Playing signed out:nothing is sent to us. Seasons you save are kept in your own browser's local storage.
If you create an account: your email address and a password (handled by our authentication provider — the password is hashed and we never see it), plus a coach handle. Optionally a favorite team and an avatar emoji you pick.
Seasons you save: the coach name you typed, your team, record, verdict, overall rating, mode, and a compact code that lets the season be replayed. These appear publicly — on the leaderboard, on share links, and on your public coach page — attributed to your handle.
Friends: if you send or accept a friend request, we store the connection between the two accounts.
Information collected automatically
We use Google Analytics to understand how the game is used — things like which pages are visited, roughly where visitors come from, and what devices they use. Google Analytics sets cookies and collects usage data under Google's privacy policy. We don't run ads or sell data. You can block analytics with a standard content blocker or Google's own opt-out browser add-on, and the game works exactly the same.
Your browser's local storage holds your local-mode saves and preferences. Our hosting and backend providers keep standard server logs (things like IP address and request details) for security and debugging on their own retention schedules.
Coach card images
When a coach card is generated, our server assembles a text description from your saved season — the coaching archetype implied by your grades, your team's colors, and how the season ended — and sends only that description to our image provider. Your email, password, and account details are never sent.
Generated cards are stored in public file storage so share links work, which means anyone with the link can view the image.
How we use information
To run accounts, saved seasons, leaderboards, and friends; to generate and host coach cards; to keep the game fair and debug problems; and to answer you when you email support.
We do not sell your personal information.
Where your data lives
Supabase — accounts, saved seasons, friends, and card storage. Vercel — website hosting. Kling AI — generates the coach card images from the text description described above. Each of those providers processes data under its own privacy terms.
Your choices
Play signed out and skip accounts entirely. Change your handle, favorite team, or avatar any time from your profile. Clear your browser's site data to wipe local saves.
To delete your account, saved seasons, and generated cards, email support@build-a-coach.comfrom the address on the account and we'll remove them.
Children
Build-A-Coach isn't directed at children under 13 and we don't knowingly collect their information. If you believe a child created an account, email support@build-a-coach.comand we'll remove it.
Changes
If this policy changes we'll post the new version here and update the date at the top.
Contact
Questions, data requests, or anything else: support@build-a-coach.com.